So you have a beautiful website that’s responsive to mobile devices with a great sales funnel in place to successfully convert all of your traffic to potential clientele… what next? Is it still possible to improve your website’s customer conversion rate? First, determine your site’s existing customer conversion rate. This is the total number of leads generated ...

I’m going to say something that may shock you; “SEO is NOT for lead generation.” That’s right I said it. Search Engine Optimization is essential for any website looking to be found but indeed it is limited in its reach and is not intended to be a means of lead generation.  For years business owners ...

Why you shouldn’t buy a website for your business?!  You’re probably thinking we’ve lost our minds. But it’s true!  Don’t ever buy a website for your business. It’s a losing proposition for quite a few reasons. First off, your website is not a commodity, it’s an integral part of a greater process. The belief that “if you ...

Your site is so much more than just an online “flyer” The internet affords many benefits that are not available in print form such as visitor interactivity and engagement as well as the analytics used to diversify, save and make available specific user preferences and the benefits of behaviors gathered during visits. A real competitive edge ...

Web design is a vast arena not unlike many services that are offered to business owners. There are novices and there are professionals, there are great developers and there are hacks, there are extremely expensive websites and there are low cost alternatives. The idea of this article is to give the audience an idea of what ...