Retargeting your advs to people who’ve visited your website previously is an important part of a successful campaign. 34% of consumers cite a store’s reputable brand name for being their reason for shopping with a brand, while 38% cite social media interaction as their reason for visiting a retailer’s website. By retargeting previous visitors to your ...

If you need bounce rate reduction, go back to basics. Try to re-evaluate to get bounce rate reduction… what do you want your visitors to do? Space can be an expensive commodity, especially online. Viewing screens get smaller every year and no one wants to read “war & peace” before they can buy or try your products ...

So you have a beautiful website that’s responsive to mobile devices with a great sales funnel in place to successfully convert all of your traffic to potential clientele… what next? Is it still possible to improve your website’s customer conversion rate? First, determine your site’s existing customer conversion rate. This is the total number of leads generated ...

I’m going to say something that may shock you; “SEO is NOT for lead generation.” That’s right I said it. Search Engine Optimization is essential for any website looking to be found but indeed it is limited in its reach and is not intended to be a means of lead generation.  For years business owners ...

Why you shouldn’t buy a website for your business?!  You’re probably thinking we’ve lost our minds. But it’s true!  Don’t ever buy a website for your business. It’s a losing proposition for quite a few reasons. First off, your website is not a commodity, it’s an integral part of a greater process. The belief that “if you ...