Using shapes to shout out loud or just to accentuate a point can generate a greater response from your audience. A great deal of thought goes into the shapes and colors used in web and graphic design techniques for good reason. Different colors and shapes tend to convey a certain tone or might even make the ...

There are many key factors to branding success but as long as you’re doing a lot of business, who cares? Why is branding important? I could re-hash how a branding logo is your business’ first impression and how it should convey the meaning or message of your products or services in a memorable way… but most ...

How can you tell if your negative copy is sending visitors away? When people come to me for advice regarding their website’s negative copy, their concerns are usually with how the search engines interpret what their text says in order to ensure proper ranking. If you think about it, Google’s AI is built to emulate humanity as ...

Should you choose a web developer or web designer? The terms are interchangeable in many circles but are they really the same? It depends!! A person who chooses to call themselves a web designer might decide to do so if they’re better at design than coding. They might enjoy taking previously created templates that are already built ...

When your shy, some parts of entrepreneurship, like networking, can be especially challenging. But introverts are business owners too! So how do they do it? If you’re shy and you’re just starting out in the business world or even if you’ve been in business for a while but you’re just coming to terms with your ...