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  • What is a website exactly? Find out here.What is a website exactly? Find out here.
    What is a website and what’s involved in owning one? In 2017, most of us have an idea of what a website looks like and what it can do for a business. A website is much more than a flyer or a printed brochure because with the interactivity afforded by the Internet, the website is something ...
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  • Hex Colors or Hex Triplet Coding Your Web PaletteHex Colors or Hex Triplet Coding Your Web Palette
    Hex colors or a hex triplet is a six-digit, three-byte hexadecimal number used in HTML, CSS, SVG, and other computing applications to represent colors. The bytes represent the red, green and blue components of the color. One byte represents a number in the range 00 to FF (in hexadecimal notation), or 0 to 255 in decimal ...
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  • Retargeting Your Ads for Previous VisitorsRetargeting Your Ads for Previous Visitors
    Retargeting your advs to people who’ve visited your website previously is an important part of a successful campaign. 34% of consumers cite a store’s reputable brand name for being their reason for shopping with a brand, while 38% cite social media interaction as their reason for visiting a retailer’s website. By retargeting previous visitors to your ...
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  • How To Lower Your Websites Bounce RateHow To Lower Your Websites Bounce Rate
    If you need bounce rate reduction, go back to basics. Try to re-evaluate to get bounce rate reduction… what do you want your visitors to do? Space can be an expensive commodity, especially online. Viewing screens get smaller every year and no one wants to read “war & peace” before they can buy or try your products ...
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  • Conversion Optimization and How To Achieve itConversion Optimization and How To Achieve it
    So you have a beautiful website that’s responsive to mobile devices with a great sales funnel in place to successfully convert all of your traffic to potential clientele… what next? Is it still possible to improve your website’s customer conversion rate? First, determine your site’s existing customer conversion rate. This is the total number of leads generated ...
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