- SEO Versus Digital Advertising
Knowing that SEO is not marketing is one of the first keys to understanding a proper digital campaign. Although good SEO is one of the essentials that are required to achieve a successful advertising campaign, SEO in itself, is not advertising. To use a simple comparison, SEO could be viewed as your listings in phone ... Read More
- Is more less… or more?
Is less on your website really more?
How much content should you have on your website? I saw a rather lengthy article on a social channel by a web developer who was very frustrated. Apparently, their clients had too much content! The article went on for a good while about how less is more and ... Read More
- How to choose fonts for your website
How to choose fonts for your website
The way type is presented on the page is just as important as the color palette, layout, or other design elements. The space between the lines or “Leading” should be set high enough to avoid the appearance of jumbling yet low enough to indicate the continuation of one line ... Read More
- What’s An API?
What is an API? In some ways, it’s not as complicated as you think but in other ways probably more complex than you might imagine. An API is an “application program interface” like a set of routines, protocols, and tools for building software applications. It directs software components on how to interact with one another. ... Read More
- How To Get Started With E-commerce
Sellers with their own online stores have to really plan their e-commerce strategy to ensure success. They have complete control over their customers’ experiences which is a wonderful thing. Using a venue like eBay or Amazon comes with a lot of over-branding and restrictive seller policies that might rather be avoided. Whether it’s rearranging product ... Read More