Let’s discuss SEO versus digital advertising… what are the differences? Knowing that SEO is not marketing is one of the first keys to understanding a proper digital campaign. Although good SEO is one of the essentials that are required to achieve a successful advertising campaign, SEO in itself, is not advertising. To use a simple ...

Is less on your website really more? How much content should you have on your website? I saw a rather lengthy article on a social channel by a web developer who was very frustrated. Apparently, their clients had too much content! The article went on for a good while about how less is more and ...

How to choose fonts for your website Everyone needs to know how to choose fonts because the way type is presented on the page is just as important as the color palette, layout, or other design elements. The space between the lines or “Leading” should be set high enough to avoid the appearance of jumbling yet ...

What is an API? In some ways, it’s not as complicated as you think but in other ways probably more complex than you might imagine. An API is an “application program interface” like a set of routines, protocols, and tools for building software applications. It directs software components on how to interact with one another. ...

If you’ve ever wondered how to get started with ecommerce, you’re not alone. Sellers with their own online stores have to really plan their e-commerce strategy to ensure success. They have complete control over their customers’ experiences which is a wonderful thing. Using a venue like eBay or Amazon comes with a lot of over-branding ...