Skip to content

The Importance of E-A-T in SEO: What You Need to Know

E-A-T for SEO

E-A-T: What does it mean for SEO and why is it important?

Have you ever wondered why some websites appear at the top of Google’s search results? Well, it’s because they have something called E-A-T. But what exactly is E-A-T and why does it matter for SEO?

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. According to Google, these are the qualities that determine how trustworthy and reliable a website is. Just like in real life, we trust information from people who are qualified and knowledgeable. Google wants to make sure that the information it provides to its users is accurate and reliable, so it uses E-A-T as a way to rank websites.

Demonstrating E-A-T to Google

So how can you show Google that your website has E-A-T? Well, there are a few things you can do:

  1. Make sure the information on your website is accurate and reliable. You can do this by citing credible sources and providing evidence to support your claims.
  2. Show that there is a real organization behind your website. This can be done by providing information about your team and their qualifications.
  3. Highlight the expertise of your organization and the content you provide. Let people know that you are knowledgeable and experienced in your field.
  4. Show that your website is trustworthy by making it easy for people to contact you and by being transparent about who is behind the website.
  5. Make your website look professional and easy to use. A well-designed website can help build trust with your visitors.
  6. Update your website regularly to show that it is current and up-to-date.
  7. Avoid using too many ads or promotional content on your website. This can make your website appear less trustworthy.
  8. Make sure your website is free of errors. Even small mistakes can make your website seem less reliable.
E-A-T for SEO
E-A-T for SEO


One important aspect of E-A-T is experience. This means that you should have firsthand knowledge and experience in the topic you are writing about. AI-generated content can never truly replicate human experiences, so this is where you have an advantage.

You can showcase your experience by introducing the people behind your website. Let your visitors know who they are dealing with and why they can trust your expertise. Creating a well-crafted “About Us” page can help establish your credibility.


Expertise is another key component of E-A-T. It’s important to demonstrate your knowledge and expertise in the content you provide. While the author’s authority may not always matter, the quality and depth of the information you present do.

For example, even if the author of an article is unknown, if the content is well-researched and provides valuable information, it can still rank highly in Google’s search results.

Website | + posts

Eliyahna is a full-time web developer and designer and the CEO of Eliyahna Creative, LLC.