Category: Inbound Marketing

  • How To Get Started With Ecommerce

    How To Get Started With Ecommerce

    If you’ve ever wondered how to get started with ecommerce, you’re not alone. Sellers with their own online stores have to really plan their e-commerce strategy to ensure success. They have complete control over their customers’ experiences which is a wonderful thing. Using a venue like eBay or Amazon comes with a lot of over-branding and restrictive seller policies that might rather be avoided. Whether it’s rearranging product placement or highlighting a store sale, merchants can use their own e-commerce website to directly connect with their customers and encourage purchases.

    You can browse industry-specific niches online right now to find conversations about products in your industry, trends, and how people view the current marketplace. This will help reveal a layer of information to you that will enable you to better understand the digital landscape. You can also go further by visiting specific niches that a majority of your users show interest in, even if they aren’t directly related to your industry. How do you think the buzz around their brand is converting?

    According to a Kissmetrics study, 93% of online buyers say the visual appearance of a website is the most important factor when making a purchase which makes knowing how to get started with e-commerce imperative. While it takes about 50 milliseconds for users to decide if they like your site or not, you never get a second chance to make that first impression. You’ll want to be as creative as possible because a first impression can last for years, and the right one helps you with gaining long-term customers. Take the time to invest in the best design possible, with a site that is optimized to perform on any device to ensure a positive experience for every visitor.

    To create a profitable online store, you can learn to code or sign up for a new website that is custom designed by a professional in the industry. Free websites, again, come with a lot of over-branding and proprietary restrictions that can cost you too much in the long run. Some of the best ideas to attract users and keep them attached to your site are offering the appropriate pricing, giving free shipping and making the purchase process as short as possible, while ensuring that the checkout process is as easy as possible with simplified shopping carts.

    People are more likely to click on links and read through content if it includes photos. When you can, it’s a great idea to take your own professional photos to keep people engaged. According to research made by 3M, the corporation behind Post-it Notes, visuals are processed 60,000 times faster than text. Additionally, 65% of people are visual learners according to the Social Science Research Network. As a result, one of the best ways to drive your message to your customers is through visual content like photos, videos, and graphic designs.

    Product and service reviews provide the best social credibility, convincing other customers to buy products based on real user feedback. How many times have you bought something online because of its ratings and reviews? Retained or return customers give you a longer opportunity to learn more about them and form a better long-term relationship. The more of a consistent audience that you build, the more effective your data analysis can be. Getting to know your customers and getting a better understanding of their needs will enable you to offer better, more effective products and services than your competitors.

    Work on ways to reward your long term customers for their loyalty. Developing a loyalty base is another way to increase conversions from your current customers while rewarding them for their repeat purchases.

    Last but not least, make sure you get your product or service to your customer as quickly as possible. We live in a “microwave society.” Everyone wants to push a button and have it done in 30 seconds. The faster you provide top-notch products to your customers, the more quickly their “itch” is satisfied and, typically, the faster they’ll come back to you!

  • Networking Tips for Shy People

    Networking Tips for Shy People

    When your shy, some parts of entrepreneurship, like networking, can be especially challenging. But introverts are business owners too! So how do they do it? If you’re shy and you’re just starting out in the business world or even if you’ve been in business for a while but you’re just (more…)

  • Sales Funnel Surgery – From Landing to Sale

    Sales Funnel Surgery – From Landing to Sale

    A truly effective sales funnel is much more than a web form and a thank you page… so let’s do some sales funnel surgery. In fact, I would guess that there are millions of pages on the web that feature forms and thank you page elements, yet are not anything like a sales funnel. There are very deliberate aspects included in the arrangement of a sales funnel that merit the definition. The goal is to “funnel” the visitor effortlessly toward the main objective… whether it be to buy now, get more info, or sign up for news and announcements.

    So what would drive your visitor to get from A to B on your landing page? The sales funnel is so much more than a form. A proper sales funnel is comprised of an argument. An argument on why the potential customer should proceed with the purchase or sign up. You must first ensure that you’ve stated who you are and what you’re offering in a clear and attractive manner. Then why should the visitor purchase from you specifically?

    A quick carousel of the logos of businesses or individuals who’ve been pleased with your product or service, like testimonials will solidify your capability in this endeavor. A couple of images to display examples of completed work or customers happily using the product or service can also go a long way.

    Make the offer worthwhile with something in return for the visitor. For example, a coupon for $10 off the first visit, product, or service in return for a newsletter signup can be helpful.

    Use clear verbiage. Tell the visitor what you want them to do in a definite way. Blatant instructions like “buy now”, “join now”, or “type your email here”, get a higher percentage of engagement than forms that do not instruct the user how to proceed.

    If you’re looking for an inquiry, make things short and simple. Leave the details for the resulting conversation when you are immediately present to offer answers more in-depth. A sales funnel should be comprised of an easy to manage presentation without long diatribes of text or multiple videos slowing progress with device loading and sending impulse visitors away to something more engaging.

    Yes, the buttons and interactive elements should stand out, but that doesn’t mean that the rest of the page should be drab. Don’t be afraid of color and brilliance. A professional design will attract most viewers to look deeper and also gives the reassurance of competence. A/B testing is a terrific way to find the design that works best for you. Try different colors, titles and phrases, images, and elements over time, then compare their conversion results to put together the finished page. Include Google analytics to help with testing based on user demographics and viewing devices.

    Put all of this together to get the most of your sales funnel design. Compare your design to your top competitors but don’t be afraid to keep it original! Who knows… tomorrow, your top competitor might be working to emulate your success!

    As always, we’re here to help! Contact us at Eliyahna Creative to get your perfect sales funnel setup today.

  • Retargeting Your Ads for Previous Visitors

    Retargeting Your Ads for Previous Visitors

    Retargeting your advs to people who’ve visited your website previously is an important part of a successful campaign.

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  • Conversion Optimization and How To Achieve it

    Conversion Optimization and How To Achieve it

    So you have a beautiful website that’s responsive to mobile devices with a great sales funnel in place to successfully convert all of your traffic to potential clientele… what next?

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