Category: Internet Marketing

Top 10 Ways to Get Traffic to Your Website

Website traffic is the lifeblood of online success. Every website owner dreams of having a steady stream of visitors flocking to their site, eager to consume content, engage with products, or sign up for services. But achieving this coveted traffic isn’t a stroke of luck; it’s a deliberate effort involving strategic planning, meticulous execution, and a thorough understanding of the mechanisms that drive online visibility.

1. Harness the Power of Search Engine Optimization (SEO)

SEO stands as the cornerstone of online visibility. By optimizing your website’s content, structure, and metadata, you can ascend the ranks of search engine results pages (SERPs) and attract organic traffic. Conduct keyword research to identify high-traffic keywords relevant to your niche, and strategically incorporate them into your website’s content. Focus on creating high-quality, informative content that addresses user queries and provides value.

2. Create Compelling Content

Content is king in the digital realm, and creating compelling, high-quality content is essential for attracting and retaining visitors. Invest in creating engaging blog posts, informative articles, captivating videos, and visually appealing infographics that resonate with your target audience. Ensure your content is well-researched, authoritative, and relevant to your audience’s interests and needs.

3. Leverage Social Media Channels

Social media platforms offer unparalleled opportunities for expanding your reach and driving traffic to your website. Establish a strong presence on platforms like Facebook, Twitter, Instagram, and LinkedIn, and regularly share your content with your followers. Encourage social sharing and engagement by creating shareable content, hosting contests, and fostering community interactions.

4. Optimize Website Performance and Speed

In today’s fast-paced digital landscape, website speed is critical for retaining visitors and improving search engine rankings. Optimize your website’s performance by minimizing page load times, compressing images, and eliminating unnecessary plugins. Utilize CDNs (Content Delivery Networks) to deliver content faster to users across the globe and ensure a seamless browsing experience.

5. Implement Email Marketing Campaigns

Email marketing remains one of the most effective customer acquisition and retention strategies in the digital marketing arsenal. Build a subscriber list of engaged users and regularly send them personalized, relevant emails showcasing your latest content, promotions, and products. Segment your email list based on user preferences and behaviors to deliver targeted campaigns that drive traffic and conversions.

6. Invest in Paid Advertising

While organic traffic is invaluable, paid advertising can provide an immediate boost to your website’s visibility and traffic. Explore Pay-Per-Click (PPC) advertising platforms like Google Ads and Facebook Ads to target specific demographics, interests, and keywords. Develop compelling ad creatives and landing pages optimized for conversions to maximize the ROI of your advertising campaigns.

7. Collaborate with Influencers and Industry Partners

Influencer marketing has emerged as a powerful strategy for building brand awareness and driving traffic to your website. Identify influencers and industry partners within your niche and collaborate with them on co-branded content, product endorsements, and joint promotional campaigns. Leverage their existing audience and credibility to reach new audiences and drive traffic back to your website.

8. Optimize for Mobile Devices

With the majority of internet traffic now coming from mobile devices, it’s essential to ensure your website is optimized for mobile. Adopt a responsive design approach that adapts seamlessly to various screen sizes and devices, providing users with a consistent and enjoyable browsing experience. Prioritize mobile-friendly navigation, fast load times, and thumb-friendly buttons to cater to the needs of mobile users.

9. Analyze and Iterate with Data Insights

Data-driven decision-making is paramount in the digital age. Utilize web analytics tools like Google Analytics to track and analyze user behavior, traffic sources, and conversion metrics. Identify high-performing content, popular keywords, and traffic trends, and use this insight to refine your strategies and optimize your website for maximum effectiveness.

10. Foster Community Engagement and Interaction

Building a thriving online community around your brand can significantly enhance user engagement and loyalty while driving consistent traffic to your website. Encourage user-generated content, comments, and discussion forums to foster a sense of belonging and community among your audience. Actively engage with your community, respond to feedback, and solicit input to create a positive and interactive online environment.

Driving traffic to your website isn’t just a goal; it’s a necessity for survival and success. By implementing a strategic blend of SEO tactics, content marketing strategies, social media engagement, and data-driven insights, you can attract a steady stream of visitors eager to engage with your brand, products, and services. Stay proactive, stay innovative, and above all, stay focused on delivering value to your audience, and success will follow.

March 31, 2024
Boosting Your Black Friday and Cyber Monday Sales

Black Friday and Cyber Monday (BFCM) are critical times of the year for businesses to maximize their profits. These shopping extravaganzas provide a golden opportunity for brands to stand out and attract a wave of eager customers. In this article, we’ll explore strategies and expert advice to ensure that your BFCM sales soar.

Crafting a Compelling BFCM Strategy

To achieve success during Black Friday and Cyber Monday, a well-crafted strategy is essential. Your approach should encompass various aspects of your business, from marketing to customer engagement.

Keyword-Rich Content

The foundation of any successful SEO strategy is high-quality content. When creating content for your website, ensure it is optimized with relevant keywords that resonate with your target audience. This practice enhances your chances of ranking higher on search engine results pages (SERPs).

SEO Title Optimization

Your SEO title is your first impression on potential customers. It’s crucial to craft a compelling, keyword-rich title that not only captures the essence of your content but also entices readers. Incorporate your primary keyword into the title to increase your visibility on search engines.

Utilize Long-Tail Keywords

Long-tail keywords are highly specific search phrases that can attract a more targeted audience. For BFCM, consider incorporating long-tail keywords that include terms like “Black Friday deals,” “Cyber Monday discounts,” and “holiday sales.” These keywords can help your content reach a more relevant audience.

Engaging Visuals and User Experience

In today’s digital landscape, the user experience is paramount. To engage potential customers effectively, focus on the visual elements of your website.

Optimize Images and Videos

Visual content is an integral part of your website’s appeal. Ensure that all images and videos are optimized for speed and quality. Slow-loading visuals can deter users, causing them to bounce from your site.

Mobile Responsiveness

With the majority of users browsing on mobile devices, a mobile-responsive website is non-negotiable. Google prioritizes mobile-friendly websites, so optimizing your site for mobile devices is crucial for SEO success.

Black Friday Cyber Monday BFCM

Improve Website Navigation

A user-friendly website structure enhances the overall experience. Ensure that your website is easy to navigate, and all links and menus are functional. This not only improves SEO but also keeps users engaged on your site.

Leveraging Social Media

Social media platforms are powerful tools for boosting your BFCM sales. Here are some tips for making the most of your social media presence.

Content Calendar

Create a content calendar for your social media platforms. Plan and schedule posts in advance to maintain a consistent online presence. This practice can help increase brand visibility and engagement.

Hashtag Strategy

Incorporate relevant and trending hashtags in your social media posts. This tactic can expand your reach and attract users who are actively searching for BFCM deals and promotions.

Monitoring and Adaptation

Once your BFCM strategy is in motion, it’s essential to monitor its performance and make necessary adjustments.

Analyze User Data

Leverage analytical tools to gather data on user behavior, traffic, and conversion rates. This data can help you understand which aspects of your strategy are working and which need improvement.

Adjust and Optimize

Based on the data collected, make adjustments to your strategy. If certain keywords are performing well, focus on them. If particular products are popular, consider offering more promotions around them.

Black Friday and Cyber Monday are prime opportunities for businesses to boost their sales and make a significant impact on their yearly revenue. By crafting a comprehensive BFCM strategy, optimizing your website, and utilizing social media effectively, you can ensure that your brand stands out in the crowd and attracts the attention of eager shoppers. Keep an eye on performance data and adapt as needed to maximize your BFCM success.

October 10, 2023
Sales Funnel Best Practices: Maximizing Your Conversion Potential

In the ever-evolving landscape of online marketing, sales funnels have become a crucial component of any successful business strategy. A well-structured and optimized sales funnel can significantly increase your conversion rates and drive revenue growth. In this comprehensive guide, we will explore the best practices for creating and optimizing sales funnels that maximize your conversion potential. From attracting potential customers to nurturing leads and closing sales, we will cover it all. So, let’s dive in and discover the key strategies to unlock the full potential of your sales funnel.

Understanding Sales Funnels

Before we delve into the best practices, let’s start by understanding what a sales funnel is. A sales funnel is a visual representation of the customer journey, from the initial contact with your brand to the final conversion. It comprises several stages, each aimed at guiding prospects closer to making a purchase. The primary stages of a typical sales funnel include awareness, interest, consideration, intent, evaluation, and finally, conversion.

The Awareness Stage: Creating a Powerful First Impression

In the awareness stage, the goal is to attract the attention of potential customers and introduce them to your brand. To make a powerful first impression, you need to leverage various marketing channels such as search engine optimization (SEO), social media marketing, content marketing, and paid advertising. By using compelling headlines, engaging content, and targeted keywords, you can drive organic traffic and pique the interest of your target audience.

The Interest Stage: Nurturing Leads through Engaging Content

Once you have captured the interest of your prospects, it’s essential to nurture those leads and build a relationship with them. This is where the interest stage comes into play. By providing valuable and engaging content, such as blog posts, videos, and e-books, you can establish yourself as an authority in your industry. Offering lead magnets, such as free guides or exclusive discounts, can also entice prospects to provide their contact information, enabling you to further nurture the relationship.

The Consideration Stage: Convincing Prospects to Choose You

As prospects move through the funnel, they enter the consideration stage, where they actively evaluate different solutions to their problems. This is your opportunity to showcase the unique value proposition of your products or services and convince prospects to choose you over your competitors. Utilize case studies, testimonials, and comparisons to demonstrate the benefits and superiority of your offerings. Additionally, providing personalized recommendations and addressing common objections can go a long way in nurturing trust and driving conversions.

The Intent Stage: Encouraging Action and Generating Conversions

At the intent stage, prospects have shown a strong interest in your offerings and are on the verge of making a purchase. To encourage action and generate conversions, you need to create a seamless and frictionless experience for your prospects. Streamline your checkout process, offer secure payment options, and provide clear and concise calls-to-action. Incorporating scarcity tactics, such as limited-time offers or exclusive bonuses, can also create a sense of urgency and prompt prospects to take immediate action.

The Evaluation Stage: Providing Exceptional Customer Experience

Even after the initial conversion, your job is not done. In fact, the evaluation stage is where you can turn satisfied customers into brand advocates and drive repeat business. Delivering exceptional customer experience, offering personalized support, and requesting feedback can foster long-term relationships and lead to positive reviews and referrals. By consistently exceeding customer expectations, you can build a loyal customer base that continues to contribute to your business’s growth.

Sales Funnel Best Practices

Now that we have a clear understanding of the various stages of a sales funnel, let’s explore some best practices to optimize each stage and maximize your conversion potential.

1. Sales Funnel Optimization through A/B Testing

A/B testing is a powerful technique that allows you to compare different variations of your sales funnel elements to determine which ones yield the best results. You can test different headlines, call-to-action buttons, landing page designs, and even pricing strategies. By constantly experimenting and analyzing the data, you can make data-driven decisions and refine your sales funnel for optimal performance.

2. Personalization: Tailoring the Experience

Personalization is key to engaging your prospects and making them feel valued. Leverage customer data to segment your audience and deliver targeted messages and offers that resonate with their specific needs and preferences. By providing personalized recommendations and addressing pain points directly, you can increase the likelihood of conversion and build stronger customer relationships.

3. Clear and Compelling Call-to-Action (CTA)

Your call-to-action is the driving force behind conversions. Ensure that your CTAs are clear, concise, and compelling. Use action-oriented language that creates a sense of urgency and entices prospects to take the desired action. Experiment with different CTA placements, colors, and designs to optimize their visibility and effectiveness.

4. Streamlined Checkout Process

The checkout process should be smooth and hassle-free to prevent cart abandonment. Simplify the steps required for completing a purchase, minimize form fields, and offer guest checkout options. Incorporate multiple secure payment methods and prominently display trust signals, such as security badges or customer reviews, to instill confidence in your prospects.

5. Retargeting and Remarketing Campaigns

Not all prospects convert on their first visit to your website. Implement retargeting and remarketing campaigns to reach out to those who have shown interest but haven’t yet made a purchase. Display targeted ads across various platforms to remind them of your offerings and provide incentives to revisit your sales funnel. This can include offering exclusive discounts, free trials, or additional content that addresses their specific concerns.

6. Continuous Lead Nurturing

Lead nurturing is a critical component of a successful sales funnel. Implement an automated email marketing campaign that delivers valuable content and engages prospects at each stage of the funnel. Provide educational resources, industry insights, and personalized recommendations to keep your brand top-of-mind and build trust with your audience.

7. Analytics and Data-driven Insights

To optimize your sales funnel, you need to rely on accurate data and analytics. Implement robust tracking and analytics tools to gather relevant data on user behavior, conversion rates, and customer demographics. Analyze the data regularly to identify bottlenecks, areas of improvement, and opportunities for optimization. This will allow you to make informed decisions and refine your sales funnel strategy accordingly.

Here at Eliyahna Creative, our expertise is design that and best practices that employ the best sales funnel attributes to guarantee the most from your calls to action. Contact us for your website design today!

June 29, 2023
Top Ten Affiliate Programs For Your Website
As a website owner or blogger, monetizing your platform is always a top priority. One of the most effective ways to generate revenue from your website is by joining affiliate programs. By partnering with reputable companies, you can earn commissions for promoting their products or services. In this article, we will explore the top ten affiliate programs that can help you maximize your website’s earning potential and outrank other websites in Google.

Amazon Associates
Amazon Associates is one of the most popular and widely recognized affiliate programs in the world. With a vast range of products available, you can easily find relevant items to promote on your website. The program offers competitive commission rates and provides a user-friendly platform to track your earnings and performance.

Commission Junction
Commission Junction, also known as CJ Affiliate, is a comprehensive affiliate marketing network that connects advertisers with publishers. With a wide range of advertisers and products to choose from, CJ Affiliate offers a robust platform with advanced tracking and reporting capabilities, making it an ideal choice for website owners looking to maximize their affiliate earnings.

ShareASale
ShareASale is another prominent affiliate network that provides access to a diverse range of merchants and products. The platform offers a user-friendly interface, real-time reporting, and a variety of commission structures to suit different types of affiliates. ShareASale is particularly popular among bloggers and content creators due to its extensive product offerings.

ClickBank
ClickBank specializes in digital products, making it an excellent choice for website owners in niches such as e-books, online courses, software, and more. With its easy-to-use interface and high commission rates, ClickBank has become a go-to platform for affiliate marketers in the digital space.

Rakuten Marketing
Formerly known as LinkShare, Rakuten Marketing is a global affiliate network that connects publishers with leading brands across various industries. With its advanced tools and robust reporting features, Rakuten Marketing provides a seamless experience for affiliates to drive conversions and boost their earnings.

eBay Partner Network
If your website caters to consumers interested in buying and selling products, the eBay Partner Network can be a lucrative affiliate program to consider. With millions of products available on eBay, you can earn commissions by driving traffic and facilitating sales through your affiliate links.

Awin
Awin is an affiliate marketing network that operates globally, connecting publishers with a wide range of advertisers across different verticals. The platform offers comprehensive reporting, tracking, and analytics tools, empowering affiliates to optimize their campaigns and increase their revenue.

Shopify Affiliate Program
For website owners targeting e-commerce or those interested in promoting online stores, the Shopify Affiliate Program is an excellent choice. With its easy-to-use platform and competitive commission rates, affiliates can earn recurring income by referring users to Shopify and its suite of e-commerce solutions.

MaxBounty
MaxBounty is a performance-based affiliate network that focuses on lead generation and CPA (Cost Per Action) offers. If your website generates leads or promotes specific actions, such as sign-ups or downloads, MaxBounty provides a wide range of high-converting offers. Their user-friendly interface and prompt payments make it a preferred choice for many affiliate marketers.

Impact
Impact is a performance marketing platform that connects brands with publishers across various industries. The platform provides advanced tracking and analytics features, enabling affiliates to measure their campaign’s success and make data-driven decisions to enhance their revenue.

Partnering with the right affiliate programs can significantly boost your website’s earning potential. By leveraging the top ten affiliate programs mentioned above, you can diversify your revenue streams and outrank other websites in Google. Remember to choose programs that align with your niche and target audience, and continuously optimize your campaigns to maximize conversions and earnings. We’d be happy to help you set up the perfect affiliate program on your website. Contact us!
May 29, 2023
How To Get Started With Ecommerce

If you’ve ever wondered how to get started with ecommerce, you’re not alone. Sellers with their own online stores have to really plan their e-commerce strategy to ensure success. They have complete control over their customers’ experiences which is a wonderful thing. Using a venue like eBay or Amazon comes with a lot of over-branding and restrictive seller policies that might rather be avoided. Whether it’s rearranging product placement or highlighting a store sale, merchants can use their own e-commerce website to directly connect with their customers and encourage purchases.

You can browse industry-specific niches online right now to find conversations about products in your industry, trends, and how people view the current marketplace. This will help reveal a layer of information to you that will enable you to better understand the digital landscape. You can also go further by visiting specific niches that a majority of your users show interest in, even if they aren’t directly related to your industry. How do you think the buzz around their brand is converting?

According to a Kissmetrics study, 93% of online buyers say the visual appearance of a website is the most important factor when making a purchase which makes knowing how to get started with e-commerce imperative. While it takes about 50 milliseconds for users to decide if they like your site or not, you never get a second chance to make that first impression. You’ll want to be as creative as possible because a first impression can last for years, and the right one helps you with gaining long-term customers. Take the time to invest in the best design possible, with a site that is optimized to perform on any device to ensure a positive experience for every visitor.

To create a profitable online store, you can learn to code or sign up for a new website that is custom designed by a professional in the industry. Free websites, again, come with a lot of over-branding and proprietary restrictions that can cost you too much in the long run. Some of the best ideas to attract users and keep them attached to your site are offering the appropriate pricing, giving free shipping and making the purchase process as short as possible, while ensuring that the checkout process is as easy as possible with simplified shopping carts.

People are more likely to click on links and read through content if it includes photos. When you can, it’s a great idea to take your own professional photos to keep people engaged. According to research made by 3M, the corporation behind Post-it Notes, visuals are processed 60,000 times faster than text. Additionally, 65% of people are visual learners according to the Social Science Research Network. As a result, one of the best ways to drive your message to your customers is through visual content like photos, videos, and graphic designs.

Product and service reviews provide the best social credibility, convincing other customers to buy products based on real user feedback. How many times have you bought something online because of its ratings and reviews? Retained or return customers give you a longer opportunity to learn more about them and form a better long-term relationship. The more of a consistent audience that you build, the more effective your data analysis can be. Getting to know your customers and getting a better understanding of their needs will enable you to offer better, more effective products and services than your competitors.

Work on ways to reward your long term customers for their loyalty. Developing a loyalty base is another way to increase conversions from your current customers while rewarding them for their repeat purchases.

Last but not least, make sure you get your product or service to your customer as quickly as possible. We live in a “microwave society.” Everyone wants to push a button and have it done in 30 seconds. The faster you provide top-notch products to your customers, the more quickly their “itch” is satisfied and, typically, the faster they’ll come back to you!

April 30, 2019
Why Offer Instant Push Notifications?

Why Offer Push Notifications?

Push notifications not only drive repeat traffic but also repeat and real-time engagement. There are a lot of profitable reasons to use them. Web alerts are an innovative way of letting your users know there is something new and exciting on your blog. You can use web push notifications to drive more traffic to your blog by pushing well-performing articles from the past as well as brand new posts. Not only does this help bring more traffic to your site, it reminds subscribers of old, yet relevant content. You can use push notifications as your main method of communication, or just to complement your other communication channels. Some writers use them to urge patrons to subscribe to the email newsletter so that they can engage with them through the email channels as well.

Whether it’s a new iPhone or a new car, everyone wants to be the first to own it. Since people like to be first, use push to inform the early adopters on your list of your latest inventory to generate a quick boost in sales and maintain a good engagement rate.

Web Push Notifications are by far the fastest way to engage with customers. You can reach out to customers instantly, even when the user is not on your site. There are many advantages of using Web Push notifications!

Fortunately, a mobile app isn’t needed to receive any notifications – a Web Push Notification is browser-based and so without a mobile app, you can reach out to customers instantly with news, sales, or announcements. “Push” features a really easy opt-in for users with just one click and the user doesn’t have to share any personal details.

Push gets a much higher opt-in ratio because the sign-up process is so simple compared to the old email opt-in methods.

Subscribers receive instant delivery because the web Push Notifications are delivered in real time to the users’ browser.

They’re even delivered when the user is not on your website. You’ll have the ability to re-engage with the user on any browser on a computer, apple, or android device.

Who wouldn’t want to get their hands on items from their wishlist if they were available on discount? I know I would! Push is a terrific way to notify patrons of specials and sales. This single type of web push notification is capable of bringing a lot of repeat traffic to your website. Web push notifications are even more effective in communicating deals that are time limited. They create an urgency to check out an offer before the time on the deal runs out.

If you’re starting a new fundraiser or a charity drive, sending web push notifications will get the word out to your subscribers faster than a speeding bullet. Sending out web push notifications and informing users of fundraising events or donation drives on a regular basis will help you achieve your goals much faster than traditional methods that are easily missed.

Another great way to use push notifications is for gifting! (for example – Congratulations! You have been with us for 1 year already, and as a thank you, we’d like to give you a 20% discount on any item from our bestseller list).

Location-focused push notifications can be used to invite local patrons to frequent your establishment. (for example – Our closest store is only 3 miles away from you, click here to receive a special discount coupon)

Feel good messages are also a popular way to use Push. These kinds of notifications can be sent to encourage, provide daily tips for success, or just to say good morning!

Of course, messages that are purely for marketing, like “come take a peek at our new line of products” are always a great way to draw repeat traffic. Once you have your push notification strategy formulated, make sure to use A/B testing on the messages. Even tiny changes in the copy-writing can have a huge impact on conversion. Take care that your users are not getting too many pushes.

Keep a close eye on strategies to determine those that might lead to users disallowing push notifications. If there are no more deliveries for some segments, try to analyze what has annoyed your users.

Overall, push notifications are a winning marketing strategy for businesses of all kinds. Sending well-considered, relevant, and timely notification messages to people who already have an interest in your company is a great marketing tactic. Through careful planning and a focus on your business goals, you can use push notifications to add engagement growth and to better retain your existing customer base. Sign up to add push notifications to your website today!

April 16, 2019
How To Know If You Need A New Website
Every website owner comes to realize pretty quickly that truly, a website is never complete.
You can think of different improvements constantly whether they be code or design related. A website is an ever evolving conglomeration that grows with your business needs and digital technology every day. The use of mobile devices has greatly impacted the need for a proper design online.
Aside from personal preference, when do you really need to replace your website? A completely new build may not be necessary. Fortunately, sites built on what is called a “content management system” which use a database like WordPress or Joomla can most times get by with a new template integration. A new template installation and formatting would leave the current content intact while changing the appearance, element arrangements, and enhancing functionality.
Here are a few reasons to consider an overhaul or new build:
Your site is not responsive to mobile devices – 60% of your visitors are now showing up on something other than a desktop computer. Your site needs to do more than just shrink really tiny. It should have an alternative layout that is optimized for mobile viewers.
Your code is deprecated – While a website written in an expired coding language version might still look okay to the eye, search engines will not rank these dinosaurs since too many of the newer viewing devices are not able to utilize them correctly. If your code has been compromised by hackers, your site can be cleaned or rebuilt and replaced.
No call to action – If your website doesn’t tell the visitor who you are and what you want from them on the top section of the front page, you need a redesign. Again… the popularity of mobile devices have done away with long-winded explanations and stories. You need to make your point fast from the first page load. Contact information should always be included there as well.
Too much text or whitespace – Nobody wants to have to read war and peace on their cell phone. Visitors who have to scroll through huge sections of text or whitespaces will become frustrated and will likely, click away. Keep your sections tight and make your margins responsive using percentages instead of hardcoded spacing. Use collapsible sections or excerpts with links to more information.
You’re not getting a return – If your website design is not accomplishing what you built it for, of course, you might consider a new build. Consider the possibility that your current site could be optimized for better search engine optimization or visitor flow as well. A/B testing can be used to determine the best path to guide the viewer through from arrival to purchase or contact.
If your site has any of the problems listed above or you just want something more beautiful, functional or competitive for the new year, contact me. I’ll be happy to work with you toward achieving your online goals and would love to surpass your expectations.
Best,
Eliyahna
December 17, 2017
Retargeting Your Ads for Previous Visitors

Retargeting your ads to people who’ve visited your website previously is an important part of a successful campaign.
34% of consumers cite a store’s reputable brand name for being their reason for shopping with a brand, while 38% cite social media interaction as their reason for visiting a retailer’s website. By retargeting previous visitors to your website with ads via social media, you are combining both statistics to your advantage. Your branding and presentation will be familiar and ads can be sent directly to the visitor’s Facebook or Twitter stream.
Pixels and cookies shared with your visitor via your website, email link or through search retargeting can be used to create an already familiar audience via social media networks, email or searches.
70% of website visitors who are retargeted with display ads are more likely to convert.
eMarketer estimates that 73% of US Internet users ages 14 years old or older will buy online this year!
Get Rolling!
We’ve got Social Media Marketing and Search Engine Optimization packages for a variety of budgets. Contact us to get your branding and ads rolling for 2017 at Eliyahna.com (530) 683-5463 or email info@eliyahna.com

December 15, 2016
Conversion Optimization and How To Achieve it

So you have a beautiful website that’s responsive to mobile devices with a great sales funnel in place to successfully convert all of your traffic to potential clientele… what next?
Is it still possible to improve your website’s customer conversion rate?
First, determine your site’s existing customer conversion rate. This is the total number of leads generated from your website divided by the number of visitors over a certain period of time. For example, if you have 100 visitors per day and 2 of those fill out your form, that is a conversion rate of 2%.
Conversion optimization can be achieved by tweaking many aspects of your site or sales funnel that many site owners aren’t aware of. For example, if the contact form that you’re using to collect visitor information features a submit button that says “Submit”, that button will get fewer clicks than a button that says something like “Sign Up Now”, “Learn More” or “Get More Info”.
Studies have also shown that red buttons are clicked more often than green buttons. Colors, language, font choices and even the shape of the page elements can have a direct impact on conversion numbers.
Because too many choices can work to scatter your visitor’s attention, sometimes taking things away can improve your numbers more than adding new or different content. Removing the navigation bar from your landing page for example, can work to increase your conversion percentages right away by simply narrowing the clicking options down. Remove unnecessary images that take up valuable real-estate above your contact form. Remove images that are obviously “stock” images that do little to add aesthetics but draw attention away from the form.
Be sure to include a clear bold headline with a short paragraph of copy. A subheading with some bold elements thrown in to draw attention to and confirm key features might not look as clean but it can actually increase your conversion by up to 35%.
Arrange your landing page copy and key phrases to match the ad that directed the viewer to this page. Something like “You’ve Arrived!” or “Now for step 2” will also increase conversion.
Videos are a wonderful addition to your sales funnel pages to impart information in a slightly more interactive way, however, placement is paramount. A landing page with the video all the way at the bottom and the signup form all the way at the top of the page will win out over one that is vice versa every time. The objective should be to minimize elements that will draw the user’s attention away from the form or push them down to the bottom of the page.
There are many more tricks to increasing customer conversion optimization on your site besides increasing traffic. If you need help optimizing your sales funnel to increase your customer conversion rates, contact us today!

March 25, 2016
Is SEO good for lead generation?

I’m going to say something that may shock you; “SEO is NOT for lead generation.” That’s right I said it. Search Engine Optimization is essential for any website looking to be found but indeed it is limited in its reach and is not intended to be a means of lead generation. For years business owners have made a crucial mistake that other web ventures who achieve a great return on investment do not make. Good SEO is essential for being found. It is very important to have your web venture indexed but if you are looking for a flood of traffic to overcome your website by a trail blazed from a search engine for quick lead generation, you are making a mistake.
SEO is not ROI friendly.
When you spend funds on good SEO (which you should) the measure of those funds and the cost of customer acquisition cannot be accurately measured. This is because of the very nature of SEO, which is casual and organic search. Which means there is no way to accurately measure who has come to your site, where they have come from, which funds paid for that conversion and more. Impossible.
When you launch a marketing campaign your business focuses on the actual return on investment via conversion minus the total cost of the marketing campaign. The data is clear, concise and efficient. With SEO this is not the case. SEO is not measurable. Period.
SEO is built for marketing
Ok, think on this for a moment. What reward is there for good SEO? A good ranking? A continual ranking? Okay. But this makes my point; for primary keywords Google and other search engines are giving up large space for pay per click ads. And why are businesses buying them? Simple; they know it is far easier to list their business for keywords that have HIGH commercial intent (i.e. intent to buy), search engines are giving more room to paid advertising.
Also When you index your site for primary keywords, thousands of other businesses are doing the same so the competition is intense so filtering through the competition is tough and a long process which leads me to my other point;
SEO is slow
By comparison to social or pay per click marketing, SEO is a lengthy process that involves many steps that take time; Content creation, optimization, link building, submission and more.
This process can take months to perfect and for any result to be seen. This is why SEO is not a good idea for start-ups and can kill any business just relying on SEO for lead generation or customer conversion.
Paid Traffic is Good Karma
Paying for a spot gets immediate results and measurable results. For lead generation I always recommend paid marketing for ROI driven results. Nothing else. SEO is a great way to list your business and hey, if you have a good ranking? That’s great but SEO is NOT for lead generation.
However…
SEO IS an essential building block for any marketing campaign. A website must be optimized and healthy in order to succeed on a paid listing anywhere. If your web venture is not primed for your keywords and market, your marketing campaign will ultimately fail.

January 24, 2016