However, if your site cannot be found at all or is not being considered for ranking by the search engines, it can become a frustrating exercise in futility.
Although the monetary compensation has likely been determined from the beginning, your web developer will likely go the extra mile many times over in working to meet or exceed your expectations over time. Here are a few nice ways to thank them for their efforts!
1.) There are probably gillions of “drag & drop” templates for apps and websites that are free or obtainable for a ridiculously low price. These cut & paste nightmares are highly duplicable, proprietary, and trendy, with very limited regulations on content and functionality. If you have a developer who writes or customizes your media manually, you’ve found something else altogether. This person has likely spent many years learning programming and scripting languages, design and advertising best practices, and more. Show them and their work respect with your attitude as well as your wallet. Answer their correspondence as soon as possible to provide reviews or other required data. Be courteous, value their time, and treat them like the professionals that they really are.
2.) When you’re happy with their work, let everyone know! Every web developer appreciates new business and potential customers who come by word of mouth, most of all. Most developers feature their work on some online portfolio, which is likely driving visitors to your media. Why not return the favor? Sending some business to your developer is a great way to share a recommended person with others who are searching for the same success. Most developers will reciprocate in kind if they haven’t already.
3.) Today’s business happens largely online with billions of active social media users. Make a post or two showcasing your new media with a thank you and a link to your developer. This is a lasting way to show your appreciation while recommending your developer’s services to other entrepreneurs. Type out their title and web link, and make a personal statement about some of the more positive accomplishments with your project(s).
4.) Don’t forget to share the love! Let your web developer know about compliments that you receive about their work. Send them a handwritten testimonial that they can feature to prospective customers along with an approved photo of yourself. Providers of intangible assets rely heavily on word of mouth referrals and online testimonials to convey their aptitude and experience. If they signed an NDA, be sure to recommend them for white labeled outsourcing.
5.) Nothing shows your appreciation more than your own return business. Keep your developer in the loop with your upcoming projects and don’t be afraid to ask for advice on integration to existing elements. Email instead of calling whenever possible, and provide written data in typed formatting (not image scans). When you need a phone conference, email first to schedule it ahead of time. Many developers are juggling multiple tasks and deadlines and appreciate the courtesy.
Learning to break into spontaneous song and dance, and baking chocolate pies and cakes are also highly recommended, however, not absolutely necessary. Have you thanked your developer today? 🙂
A truly effective sales funnel is much more than a web form and a thank you page… so let’s do some sales funnel surgery. In fact, I would guess that there are millions of pages on the web that feature forms and thank you page elements, yet are not anything like a sales funnel. There are very deliberate aspects included in the arrangement of a sales funnel that merit the definition. The goal is to “funnel” the visitor effortlessly toward the main objective… whether it be to buy now, get more info, or sign up for news and announcements.
So what would drive your visitor to get from A to B on your landing page? The sales funnel is so much more than a form. A proper sales funnel is comprised of an argument. An argument on why the potential customer should proceed with the purchase or sign up. You must first ensure that you’ve stated who you are and what you’re offering in a clear and attractive manner. Then why should the visitor purchase from you specifically?
A quick carousel of the logos of businesses or individuals who’ve been pleased with your product or service, like testimonials will solidify your capability in this endeavor. A couple of images to display examples of completed work or customers happily using the product or service can also go a long way.
Make the offer worthwhile with something in return for the visitor. For example, a coupon for $10 off the first visit, product, or service in return for a newsletter signup can be helpful.
Use clear verbiage. Tell the visitor what you want them to do in a definite way. Blatant instructions like “buy now”, “join now”, or “type your email here”, get a higher percentage of engagement than forms that do not instruct the user how to proceed.
If you’re looking for an inquiry, make things short and simple. Leave the details for the resulting conversation when you are immediately present to offer answers more in-depth. A sales funnel should be comprised of an easy to manage presentation without long diatribes of text or multiple videos slowing progress with device loading and sending impulse visitors away to something more engaging.
Yes, the buttons and interactive elements should stand out, but that doesn’t mean that the rest of the page should be drab. Don’t be afraid of color and brilliance. A professional design will attract most viewers to look deeper and also gives the reassurance of competence. A/B testing is a terrific way to find the design that works best for you. Try different colors, titles and phrases, images, and elements over time, then compare their conversion results to put together the finished page. Include Google analytics to help with testing based on user demographics and viewing devices.
Put all of this together to get the most of your sales funnel design. Compare your design to your top competitors but don’t be afraid to keep it original! Who knows… tomorrow, your top competitor might be working to emulate your success!
As always, we’re here to help! Contact us at Eliyahna Creative to get your perfect sales funnel setup today.