While commodity-based development packages are going the way of the dodo for serious entrepreneurs, businesses are instead developing long-term relationships with their web and application developers and SEOs. Although the monetary compensation has likely been determined from the beginning, your developer will likely go the extra mile many times over in working to meet or…

Pleasing customers will result in more referrals and repeat sales opportunities. It's the best way to promote business growth and that's what can make the difference between failure and success. Most entrepreneurs understand that the wider audience you can appeal to, the better. But not targeting sufficiently will result in wasted time and effort or…

A truly effective sales funnel is much more than a web form and a thank you page... so let's do some sales funnel surgery. In fact, I would guess that there are millions of pages on the web that feature forms and thank you page elements, yet are not anything like a sales funnel. There…

Choosing a web developer can be a daunting task. Everyone from your cousin Eddie to Mr. Gotrocks seems to think he's the one for the job. But there are some good ways to determine whether the person you're considering really is the one for the job or not. Gain some perspective by reflecting on the…

Function vs Form... for Profit.   Most people believe that what they need to succeed online is to have the most beautiful website. While beauty and aesthetic appeal are important, they are not always required to turn a profit. Craigslist, for example, generates millions of dollars per year but looks extremely unappealing. While still profitable,…